Google Launches RechargeIT Plug-In Hybrid Car Initiative and Unveils Solar Installation
Google.org, the philanthropic arm of Google Inc. (NASDAQ: GOOG), today announced the RechargeIT initiative (http://www.rechargeit.org)
that aims to reduce greenhouse gas emissions and oil dependence by
accelerating the adoption of plug-in hybrid electric vehicles
(“plug-ins”). As part of this initiative, Google.org awarded $1 million
in grants and announced plans for a $10 million request for proposals
(RFP) to fund development, adoption and commercialization of plug-ins,
fully electric cars and related vehicle-to-grid (V2G) technology.
In addition, Google Inc. announced that it has switched on the solar
panel installation at its Mountain View, Calif. headquarters, which
will help the company reduce its environmental footprint and power its
plug-ins with clean solar electricity. At 1.6 megawatts – and with an
electricity output capable of powering approximately 1,000 average
California homes – the Google project is the largest solar installation
to date on any corporate campus in the United States and one of the
largest on any corporate site in the world.
At today’s event, Google teamed with PG&E to demonstrate the
bi-directional flow of electricity between plug-ins and the electric
grid. “Clean energy technology can dramatically shift how we make and
use energy for our cars and homes by charging cars through an electric
grid powered by solar or other renewable energy sources, and selling
power back to the electric grid when it’s needed most. This approach
can quadruple the fuel efficiency of cars on the road today and improve
grid stability,” said Dr. Larry Brilliant, Executive Director of
Google.org.
The RechargeIT Initiative includes several elements designed to advance plug-in development and commercialization, including:
- Grants: Google.org announced grants to the following organizations:
- Brookings Institution (http://www.brookings.edu): $200,000 to support a spring 2008 conference on federal policy to promote plug-ins;
- CalCars (http://www.calcars.org): $200,000 to support its work to educate the public about plug-ins;
- Electrical Power Research Institute (EPRI) (http://www.epri.org ): $200,000 to support its plug-in research and development program;
- Plug-In America (www.pluginamerica.org): $100,000 to raise public awareness and advocate for plug-in transportation;
- Rocky Mountain Institute (RMI) (http://www.RMI.org):
$200,000 to enable RMI to launch the design of a practical plug-in
hybrid electric vehicle, with additional support and collaboration by
Alcoa, Johnson Controls, and the Turner Foundation; - Dr. Willett Kempton, University of Delaware (http://www.ocean.udel.edu/cms/wkempton): $150,000 for megawatt scale vehicle-to-grid research and implementation planning.
- $10M
RFP: Later this summer Google.org will publish a formal request for
proposals (RFP) on our website, focused on investment opportunities in
companies and projects accelerating the commercialization of
alternative transportation that reduces vehicle fossil fuel use and
climate emissions. We are looking to invest approximately $10 million
in technologies and companies featuring plug in hybrids, fully electric
vehicles, vehicle-to-grid capabilities, batteries and other storage
technologies, and the application of renewable energy and fuels to
green vehicles. We believe that our investments in green vehicle
technology commercialization, coupled with additional R&D and
policy grants, will help accelerate progress in addressing the climate
and energy challenges of today’s transportation sector. - Plug-In Data Project:
To demonstrate the potential of this new technology, Google has
partnered with A123Systems/Hymotion to convert a small fleet of hybrid
cars into plug-ins and published preliminary performance data at
www.rechargeit.org. The experimental fleet of plug-in Prius models has
averaged 74mpg to date, compared with 41mpg for the test fleet of
non-plug-in Prius hybrids. - Google Fleet: Through a
partnership with Enterprise Rent-A-Car, the Google Fleet is a program
designed to support alternative commuting through a free car-sharing
program that will be offered to Google employees. The program will
eventually expand to include 100 plug-ins as they become available.
“Google is committed to using its resources to help solve the global
climate challenge,” said Dr. Brilliant. “Google.org is a hybrid
philanthropy, bringing together the active engagement of the broader
Google corporation, as well as investments in for-profits, traditional
grants, policy work, and public information. RechargeIT brings together
all of these elements to help accelerate progress on plug-ins. By
demonstrating new clean energy technologies and how they can be
connected to the grid, we hope to spur demand and encourage car
manufacturers to make these vehicles commercially available on a large
scale on an urgent basis.”
Today’s news closely follows Google’s sponsorship of the Climate Savers Computing Initiative (http://www.climatesaverscomputing.org),
which aims to reduce greenhouse gas emissions by setting aggressive new
targets for energy-efficient computers. Climate Savers and today’s
RechargeIT illustrate Google’s commitment to reduce its environmental
impact as a company and to protect the environment.
About Google.org Google.org, the philanthropic arm of Google, uses the
power of information to help people better their lives. We develop and
invest in tools and partnerships that can help bring shared knowledge
to bear on the world’s most pressing challenges in the areas of climate
change, economic development and global health. For more information,
visit http://www.google.org.
About Google Inc. Google’s innovative search technologies connect
millions of people around the world with information every day. Founded
in 1998 by Stanford Ph.D. students Larry Page and Sergey Brin, Google
today is a top web property in all major global markets. Google’s
targeted advertising program provides businesses of all sizes with
measurable results, while enhancing the overall web experience for
users. Google is headquartered in Silicon Valley with offices
throughout the Americas, Europe and Asia. For more information, visit http://www.google.com.