04-05-2005, 09:39 AM
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Re: Hybrids go mainstream
So the journalist I wrote to wrote back:
Quote:
John,
Thanks for writing. Your points are all valid but the example was for illustrative purposes only -- and one that Toyota salesmen made themselves. Many people are shopping for hybrids solely for what they believe to be huge gas savings. The comparison was simply to show that's not the case in every situation.
Michelle Mahfoufi
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then my reply to her:
Quote:
Thanks for replying. Your comparison is only valid if you assume that the customer's only interest is gas milage and nothing else. I think an "equivalent car" comparison would have been more interesting, but regardless, I believe you should have at least mentioned that you get a whole lot more car with the prius. I think that unless you mention otherwise, when a journalist compares two cars, it is implicit that they are similar cars, more or less. The only hint that your reader got on this count was that the prius is "slightly larger than the Corolla". If your interest was a milage comparison only, you might as well have compared the prius with a scooter.
best,
John
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