Yep, it's an electroluminescent sheet, available off eBay for $12-$22 USD. I learned the hard way that the layers in the sheet are not strongly bonded together, so they will peel apart if your not careful. I've ripped it all off and am starting over again. This time I'm going to place the EL sheet with the glowing side AWAY from the logo (so it'll eventually face the vehicle). I then plan on placing either a layer of the recommended krylon spray on top of it, or a layer of clear 2-ton epoxy... Then I'll try sanding it down so it's flat. HOPEFULLY this will only raise the badge up 1-2mm more than it was stock, and with the EL sheet facing the car then it SHOULD give a snazzy glowing effect again.