Simple arithmetic: starting at 0.1% market penetration (that is, the percentage of cars sold each year that are hybrid), if hybrid tech doubles it's share every year, in 10 years 100% of cars sold will be hybrid.

Perhaps sending the GM exec back to the 6th grade for some remedial math will help them plan and compete a bit better.

In the same article, they write: "According to the U.S. Environmental Protection Agency, the hybrids currently available save the average driver anywhere from $300 (U.S.) to $600 a year in fuel costs. With current markups of around $6,000 to $14,000 over the base models, gas prices would have to double for most consumers to recover that initial expense."

FUD regarding the price of hybrid tech. The careful reader notes the comparison between a hybrid car, and a **base** model. What garbage.