This was mentioned in the "Wired" magazine article on hybrids about 2-3 months ago. I'd like to see it, but at the same time I think that the reason the Prius is so successful is that it's a whole new car. That was a big influence on me when buying it, the Civic is nice and all, but to me it's still a Civic, and it just didn't really catch my eye because of that reality. Maybe a Camry will sell well for the opposite reason, though, it's a Camry and everyone knows it and loves it.