I have had excellent luck with the 3M product. It is nearly invisible and really protects well from rock dings, etc. I've had it on 3 different vehicles, 2 Highlanders and the THC, over the past 5 years and could not be more pleased. Call a private car body shop that you trust, and ask them for a recommendation for an installer. You should be able to get it professionally installed for $200-$250 for an 18" (I think?) strip on the hood, and that is all you need. I have watched the installation and would not recommend trying it yourself. It takes some experience to get it right. Toyota dealers in my area do it but charge another 50% more.