You think Toyota's is low-key? Wow, I find it to be pretty ostentatious myself, but that's just mho.

I don't know, I'm kind of torn on the notice my hyrbid/don't notice my hybrid front. On the one hand, I do agree with the idea that more visibility leading to higher adoption of hybrid technology is a good thing. On the other hand, I think that there are a lot of people out there that are resistant to change and don't like new-fangled looking things (this definitely goes beyond the logo issue). Personally, I LOVED the look of the Insight, but people in general hated it so much that they have stopped even making them. All because it was too futuristic looking? You'd think that would be a good thing!

Also, I think a lot of drivers out there get a bad taste in their mouth (jealousy?) when they see what they perceive to be hybrid drivers being "smug" about it.


I'm not saying that we should HIDE our hybrids or anything, I just think that "blending in" can also be effective tool for hybrid-evangelism. I've had lots of people say things like "wow, and this is a hybrid? It doesn't even look weird!"