The way that I approach the subject is to say, "Let's suppose you want to buy a new car. you go to a dealer and he says, "If you buy my car I will pay half of your gas bill for as long as you own the car." Would you buy it?" Usually they say, "Yes, but he won't say that." I say, "If you buy a Prius, that is what you get."

The other thing that I try to emphasize is that a new Prius is not as expensive as some of the popular cars that are similarly equipped. You get future technology, great fuel economy, a huge reduction in emissions, a fabulous warranty and a tax credit, all in one fun to drive package.

There are Priuses still going after 180,000 to 240,000 miles without any battery problems.

No numbers are going to convince me that is not the best deal available.