Quote:
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A riddle: Why has the Toyota Prius enjoyed such success, with sales of more than 400,000 in the United States, when most other hybrid models struggle to find buyers? One answer may be that buyers of the Prius want everyone to know they are driving a hybrid.
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http://www.nytimes.com/2007/07/04/bu...2453e2&ei=5070
I hate to cite to an article that relies so much on CNW Marketing Research, even if this incarnation seems benign, but it's a fairly pro-hybrid article, so I thought it was worth sharing. I'd also like to put the question out there myself: Do people on Green Hybrid think that the attitudes of hybrid buyers have changed a great deal in the last couple of years, towards a group that's more interested in making a statement about how green they are?
Secondarily, is it really true that stand-alone hybrids, as opposed to modified hybrids like the HCH, FEH, TCH, which came from existing models, are better or more popular because they stand out? Do we think that this is going to be the wave of the future?