07-19-2007, 02:09 PM
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mild hybridizer
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Hybrids: 2007 Honda Civic Hybrid
Posts: 20
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Stylish hybrids are seen to be key in auto market
Excerpted from the NY Times:
Quote:
The EV1, G.M.’s pioneering electric car, and the recently discontinued Insight raised a challenge that designers are still dealing with. How do you signal green to other drivers, and is it for pride or marketing? How do you provide drivers assurance about the novel technology? What does green look like? How do you design a green car? How green do drivers want to appear?
One way to suggest green through design is simply to paint or mark models that have better fuel economy or reduced emissions. Toyota offers the hybrid versions of the Camry in a color called Jasper Pearl, a light, almost luminous, green. When I drove a test model, several people asked if the car was a hybrid, simply because of its strange green paint, I believe.
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http://www.nytimes.com/2007/07/15/au...mkt=autoslink2
Last edited by ahijado : 07-19-2007 at 02:20 PM.
Reason: Explicitly added link to quoted article.
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