If the plug in was capable of the first 25-30 miles EV only, then this would meet the needs of most commuters, and they would sell faster than you could make them... IF you could stay under the $40k cap.

Demand is NOT the issue. Demand far exceeds supply.
Technology is NOT the issue. This has been possible for more than 10 years.

PRICE is the obstacle. Right now, the raw materials for a 30 mile pack cost more than $20,000. Add a little cost to recoup R&D and installation, and you now have a $25,000 pack, minimum cost. A cost you can't get around right now.

So your $28,000 to $32,000 Escape just became a $53,000 to $57,000 Escape.

And you have the same "trim" options as now.
The Escape, by most reviews, is an "economy class" SUV.
It's not in the class with Cadillac or BMW, but now you are reaching those prices... for an "entry level" SUV.


I do think the current battery costs $7000 to make.
And Ford is including this in a "Hybrid Package" for $3000, incl all the motors and electronics. It a great deal to the consumer right now.
Right now we are getting a $40,000 Escape for under $30,000.
That's a HUGE discount to the consumer.

Anyone think Ford is going to take a $20k loss per vehicle any time soon?
I'm surprised and impressed they are taking a $10k hit right now!!!!

-John