I think Ford should develop some new adds that feature dummy's driving both a large Ford truck or SUV down the highway. Suddenly they are passed by dummy's driving a Prius. The camera zooms in and focus on the Prius, the inside dummy's laughing like snob's about that ugly gas guzzler and how superior their car is.

All of a sudden 2 trucks come out of nowhere and smash into the sides of both. The Prius is destroyed to put it simply, the Ford however has a close up focus on the "saved" passengers.

Then blank the screen and have big bold letters : SAVE GAS OR SAVE YOUR LIFE?

I think I'd be terrible, but a good way to Ford to promote the only thing they have which is guzzlers