I feel like their may be some regular posters here who dislike Mr. Bush
But why not use safety as a tool? If Ford (Or others) can't beat small cars on gas, then beat them on safety, use unethical advertising to make people feel "unsafe" to drive in anything that doesn't have 4WD, large body mass, and seating for 7-8.
Not trying to defend them or anything, I just wonder why they don't try something obvious, marketing what they can sell based on the few superior features they have.