Exactly.

Plot the number of hybrids on the road since 2001 over time. It is astonishing to see how quickly hybrids have been accepted. If the current rate (or even 1/4th the rate) continues, hybrids will be a dominating presence in the auto world within a decade.

Toyota anticipated selling 36K model year 2004 Prii in the US, and instead sold 100K -- limited by production. Model year 2005 production for the US is 150K, and there is *still* a waiting list, and people happily agree to pay MSRP. In the entire Toyota lineup of cars, only two (the corolla and camry) substantially outsell Prius, and Camry is going hybrid.

That is the force of hybrid tech, and Detroit ignores it to their peril, whiny columnists notwithstanding.