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Old 10-24-2007, 01:35 PM
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msantos msantos is offline
Eco Accelerometrist
 
Real Name: MSantos
Location: Winnipeg, MB
Hybrids: 2006 HCH, 2007 Prius, 2007 HCH
Posts: 1,193
Default Re: Honda comments in Automotive News

Quote:
Originally Posted by abowles View Post
Also, Honda would sell more of hybrids if the spent any money at all marketing them. I have seen little to know advertising of their hybrid offerings.

It makes absolutely no sense for Honda to advertise the HCH-II beyond what it already does. In many markets around the world, they're are selling every single HCH they make with 1-3 month long waiting lists.

Why create more demand through additional advsertising expenditure when the production capacity is not there?

Also, why would they enhance or expand the vehicle production capacity if the NiMH pack supply/allocation is constrained and limited?

Unlike Toyota, Honda does not have a major share in Panasonic and hence can only get so many units in addition to the "cherry picked" yields it already obtains from Sanyo (that ALSO have to be shared with Ford).

Again, I should caution you that the battery factor although critical and often overlooked by many folks, it is still not the only one !

Cheers;

MSantos

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