When demand for hybrids (Prii especially) is far exceeding production capacity, don't you think that people are finding a hybrid "Worth the Money"?
Personally I would like to see hundreds of hybrids sitting on the lots, not due to lack of sales, but over production, like the SUVs that are currently filling the lots. Then there would be a reason to offer "sale" prices and low interest loans to get them moving off the lots. We are stuck in an over-production of wasteful and highly profitable (low-tech) vehicles because they make big bucks, and so do the oil companies.
Consumer demand (for quite a while) has been for more efficient vehicles, smaller in general and even EVs (if technology was more widely available), but countering this has been a blitz of propaganda and marketing focusing on the "safety" of bigger, stronger SUVs, as well as horsepower, acceleration ability etc... We really get affected by all this advertising a lot more than we think, especially when it's a non-stop bombardment from every auto manufacturer. I noticed Toyota finally made a TV commercial for the Prius, yeehaw! The one that's already selling more than they are producing gets an ad!
At least people are getting a clue. Gas consumption in North America is leading us to go to war for control over the last remaining oil reserves in the world, and obviously we the people do not agree with that at all, but we supposedly "force" our misleaders into doing these things by buying gasoline. Time to change.