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Old 12-03-2007, 06:46 PM
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bwilson4web bwilson4web is offline
Engineering first
 
Real Name: Bob
Location: Huntsville, AL
Hybrids: Prius Classic 03
Posts: 5,038
Talking $3.25 per . . . sells a lot of hybrids

> . . . the article claims that the Prius costs
> $3.25 per . . .

As gas reaches $3.25/gallon, Toyota has been selling more and more Prius:

16,737 - Nov. 07
13,158 - Oct. 07
12,494 - Sep. 07 (last month of Federal tax credit)

167,010 - Prius sold through Nov. 2007

115,563 - Prius sold in 2006


Where did the "$3.25 per" come from? Why CNW Marketing, of course, April, 2006, claiming a Prius lifetime cost of "$3.25 per mile". Looks like it wasn't terribly effective. There were no significant monthly declines in Prius sales after CNW Marketing's "Dust-to-Dust" came out. It is a spectacular marketing failure.

All it took was for Toyota to deliver enough Prius to meet demand and the data has three points showing what happened when Toyota delivered enough Prius to meet USA demand.

Bob Wilson

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Last edited by bwilson4web; 12-04-2007 at 12:54 PM.
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