http://msnbc.msn.com/id/8272373/site/newsweek/
Nicely packaged article about Honda's mentality in the marketplace, especially from an engineering / FE / environmental standpoint.
For those of you who think "ok, PR propaganda" - this is certainly not the first time *I'm* hearing of this stuff, but this article is more accessible to many, and thus, may make for interesting reading. FWIW, it helps explain why I'm a repeat customer, an advocate for, and a stockholder of this company.
Mods: Feel free to relocate if needed. Thx.