Honda has the best fleet fuel economy of any auto maker. Detractors might say it's because they were very late making trucks and SUVs but Honda's management is just uncomfortable making vehicles that are not fuel efficient (see article below). Honda has always wanted to make the mos fuel efficient vehicles for that class even when gas was cheap. They are kind of frustrated that while they have a higher fleet mpg and the most hybrid choices, Toyota is getting the publicity. My take on that is Toyota markets their hybrids better.
Newsweek interview