01-13-2008, 09:11 AM
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Engineering first
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Real Name: Bob
Location: Huntsville, AL
Hybrids: Prius Classic 03
Posts: 5,313
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Re: German Cars Don't Deserve Dirty Reputation,
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Originally Posted by Billyk
Toyota broke thru in 2006 and now makes money on each Prius sale.  |
My source reports:
Quote:
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Toyota officials recently told Bloomberg News that Prius is turning a small per-unit profit after some 75,000 worldwide sales as of late December 2001. Starting with 2002, the company will increase yearly Prius deliveries to the U.S. by about 40 percent to some 17,000 units. Even so, Toyota says sales will remain insufficient to offset research and development expenses, capital investment, and perhaps warranty costs. . . .
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http://consumerguideauto.howstuffwor...yota-prius.htm
Achieving a "per-unit profit" is a major threshold. As for R&D and other costs, it looks like Toyota is getting a great return on their investment. Something every other car manufacturer is trying to copy . . . 10 years late.
Bob Wilson |