Doesn't the old saying go something like this - you gotta spend money to make money?

Toyota already made losses on the old Prius. After 10 years, they're raking in the profits.

Mods: EV mod, VVT-i emblem, sport pedals, OEM cargo mat, JDM Prius interior footwell lighting, DICE iPod kit, OEM all-weather mats, LED licence plate lights, Phillips Vision Plus