Bought mine at the beginning of Oct 07. Paid $27,415 for mine (fully loaded except remote start). Even talked down the interest to 4.3%.

I did a lot of negotiating before the dealership in Atlanta dropped the price that low. Remember to break the entire process into phases:

1) negotiate price on car
2) negotiate price on any trade-in
3) negotiate on finance charges*

*It helps to go in with pre-existing offers from a few banks and credit unions. The dealership receives kickbacks from the bank of their choice for every loan they give. Because of this, they "can" lower the finance charges to earn your business.

Do not rush into the next phases if you're still in the new car negotiating phase. It's like poker, don't show more than you need. Make the salesman pay for each card you show. The salesman doesn't need to know if you have any trade-in or not. You will get the max price for any trade-in and lowest possible price for a new car. The same is true for the financing (since that's handled by another dept).

Always remember that you have complete leverage until you sign that contract. As a consumer, your biggest ability is to "walking away". Always do your homework first before deciding on a car. I spent a month shopping before settling on this silver one. Even then, I wanted a difference color. The dealership had to "buy" my preference since they did not have my choice.

As for financing, keep it simple. Don't extend payment beyond the typical 60 months. Try to negotiate for the lowest rate at the 60 range. You'd be surprise what they are willing to do to earn your business. If things don't go the way you want, you can always walk away. Even at the financing portion of the purchase, you still have this power. Do not be afraid to exercise your leverage.

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I forgot to mention that I had a "no question price" of $31k (out the door with tag/tax/etc). Since the dealership did not have some of my preferences, they kept dropping the price down until they hit my "no question price". It helps to have a final number in mind. The more info you have, the better you will be in the negotiating table.