Well, we could also tackle this question another way.

If domestic manufactured cars are qualitatively superior to imported cars, then why have imported cars gone from a less than 15% market share in the early seventies to a nearly 60% market share today? And they have done this with little, if any, price advantage.

a) American consumers are dopes.
b) American consumers have no concept of quality.
c) American consumers are totally arbitrary in their car buying habits.
d) American consumers hate America.
e) American consumers don't give a s**t about their dollars.

or

f) American consumers have plenty of experience with both domestically made cars and imports and prefer imports because they are convinced that imports are better.