I have nothing against Toyota, however, their cars are generally bland and uninspiring. The technology and reliability may be there but it's not packaged in a manner that will keep people coming back for more (at least long term).

The last 3 rental Camrys I have rented had poor interior assembly and/or as much flash molding as the last Ford/GM I drove. The new Corolla is a missed opportunity, and having sat in one feels severely de-contented. The new Scion xB is a porker and gets significantly less gas mileage and lost some of its agility (and is difficult to see out of). The Scion tC is stale. The hybrid Lexus models (in my opinion) are poor financial choices for the buyers.

Slow and steady wins the race, and it appears that Toyota is now willing to sacrifice in order to leap ahead in sales. They may succeed, but they risk not being able to maintain.