Two scenarios.

For the general public that doesn't consider itself 'high end' car buyers $30000 is a psychological barrier IMO. Most drivers are looking for a good reliable $20000 vehicle.

There are still a lot of buyers though that expect to pay $25000-$35000 for a 'nice' vehicle. This is the target demographic I think.

The PHEVs though simply by design must be targetted to an 'aware' 'upscale' 'suburban' demographic. It has to appeal to those who want to do something extraordinarily proactive and then can implement that choice, meaning simply that they have the option to use the plugin technology. A well-to-do city dweller may have two of the three needed attributes but without the possibility to plugin the vehicle it's a useless choice.

Lifetime fuel usage: 2.1 GPC ( 1.99 recent )