http://www.evworld.com/article.cfm?storyid=1445
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2. The incremental cost of "green" does not really present itself in the market, even with HEVs. For example, even in cases where the added cost of green appears to be clear, it is just not that way. All the Civic buyers we have interviewed, did not consider a non-hybrid Civic. More often than not, Prius buyers we talked to compared the Prius with more expensive mid sized sedans rather than less expensive compacts. Understanding how the consumer frames their choice is essential. ...
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I could never figure out why so many hybrid skeptics kept hitting the "Green" gong that to me might as well be a lead bar. Now it makes sense that they may have fooled themselves with their own 'surveys.'
Understand that I have no problem with paying attention to "the commons," the air and water, but I don't make a fetish of it to the extent the hybrid skeptics tried to paint us. In particular "CNW Marketing" tried to hit that gong harder to the point of making up stuff. Others have followed suit but events have moved beyond their nonsense. Now I understand how they fooled themselves about 'green.'
Bob Wilson