I think Tbaleno's being facetious, Jason...
Anyway, to expound on EricGo's post - DVD would be considered a 'discretionary' expense, compared to a personal transportation device, perhaps ? Not to mention that consumers were likely reticent to have to update / replace their existing VHS media libraries, you originally couldn't record on DVD, etc, etc.
But most people have a vehicle / fuel as a 'necessary' expense; since they don't have a 'choice', they want to reduce that expense as much as possible (especially as the price of fuel has climbed in the last two years)
It all boils down to finances, in the end, for many people.
