hello everybody. i just purchased a 2008 prius with package 5 option. it has other options ( FE, HZ, EF and CF). sticker price was $28683.00 but i got it down to $24500. funny thing is the salesman showed me a paper for the dealer invoice showing they paid $25,000 for the model. before i make my purchase (all my cars) i do intensive research on them on what really the dealership paid for it. consumer reports new car pricing report helps me a lot. the real invoice of the car is $21,335 minus the dealer hold back which is $450 which totals to $20,905 plus the options. invoice for the package 5 is $2,952 but the sticker will say $5,280, and the capet floor mats are sold for $199 but th real invoice is $ 126. so total invoice paid by the dealership was $23,983 and i paid $24,500 which gives them a profit of $517. i can say i had a good deal, the salesman and the finace manager just scrathced their heads and tried to sell me extra stuff like alarm system for $550, extended warranty for $2,200 and pre-paid maintenance for $1,700. as if they haven't noticed that i have done my assignment pretty good, these are so over price. i can get the extended warranty for $750 and the maintenance for $825. never believe the dealership when they tell you they will sell you a car below invoice. do your own research and you can save a lot of money. if i paid the sticker price i should have lost $4,183. just wanna share my experience with my purchase of my prius. by the way i also own a 2008 camry hybrid.