EricGo - Agreed, and good point. We could easily go from here to the "car as status symbol", or the "multi-car individual" (what, is is 2.x cars for everyone in the US now ?) But we won't - there are plenty of other places to research that.
The only quibble I'd have in your statement is 'mainstream' - < 1% of car *sales*, I wouldn't consider mainstream - I'd like to see a higher percentage than that (30% ? higher ?). Mainstream in 'consideration' / 'awareness' ? We're there, I think
