I guess it must all come down to the area and the demand. I also went through the Internet sales guy and he told me that all hybrids were being sold at MSRP and that if I didn't want the next one coming in to dealer that they had someone else who would. My last car from the same dealer was only $300 over invoice via same sales rep, so I did trust what they were saying. Still waiting for delivery. Hope it's soon, I'm anxious!