Flexus: Just to clarify, the numbers I used are comparing the Camry XLE (not a RAV4) to the Camry Hybrid taking Haroldo's difference in price of $3000.

The i4 RAV4 gets 23 MPG at best from my experiences. The v6 is close to that as well.

All: Indeed, it would be nearly impossible to find the EXACT match in features. But, one could probably get the pricing to work out right -- for example, the sun shade is $200 on the XLE, maybe heated seats is $200 on the Hybrid, so don't add heated seats to the XLE. Either way tough.

I purchased the Hybrid to make an investment in technology I felt was worth it and to cut emissions. As a secondary, I purchased it to save in fuel cost. I can say this because I was going to purchase a Tacoma (22 mpg) and switched last minute (literally). A non-hybrid Camry would have been out of the question. I would have purchased the Tacoma if the Hyrbid was not released as the Prius is unacceptable too small for me.