07-25-2005, 02:30 PM
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Site Founder
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Real Name: Jason Siegel
Hybrids: 2004 Toyota Prius
Posts: 4,604
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Toyota Plans Ways to Make Hybrid Models Stand Out
Quote:
Toyota is planning more prominent emblems on its gas-electric hybrid SUVs in a new belief that owners want others to know of their environmental consciousness...
Research while the vehicles were being developed showed that potential customers didn't want to stick out just because they were driving a hybrid, Lexus spokesman Bill Ussery says...
But since the two made their debut last spring, the company has received feedback from customers that they want more visibility, Ussery says. "We are now evaluating alternatives to the current rear tailgate badging," and front and sides, as well.
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http://www.aiada.org/article.asp?id=44803
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