I agree that for the most part, advertising isn't needed for the Prius. Commercial advertising, at least. In California, there are still ads, but Toyota is not reliant on them. The press takes care of that.
I'm sure it will be the same deal as the Highlander -- the media will educate the public and Toyota will ensure that everyone knows this is an "upgrade", not a downgrade. The Prius can be criticised because of its 10-second 0-to-60, but the Highlander will be more powerful than its predecessor.
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