I never complain about a person with a large vehicle/SUV/whatever when they need that vehicle for whatever reason. The key part is need; given the disproportionally larger wear, emissions, etc imparted by larger vehicles.

Need is a broad word- work, carrying your dogs, even play that requires towing or going places a car can't. And of course, when its not being used for that, why not just drive the family around? Everyone has their own logic and context for their decisions.

Perhaps I shouldn't have tossed out the bit about 'target' demo. Any mass ad campaign necessarily generalizes to reach a broad audience, but of course that does not capture the whole of the group that needs that product. (In this case, I was refering to the pretty, young people at their pretty campsite, brought there courtesy of their immaculate Escape/Xterra/RAV4...) Mea culpa.

And even without need, there is nothing wrong with simply 'wanting' to have one, for whatever reason (this being America and whatnot). But then I too reserve the right to 'want' to complain about that. And you can, of course, call it out when I generalize too far.