The dealer may have a markup and is not willing to do less than $24k, but that doesn't mean you can't shop other dealers. Honda would not raise the price by $3000 from '05 to '06. MSRP for the 05 Hybrid CVT is $21,050 with a $550 destination charge. Still, if the new model has that $500 price gain (it's reported to be $21,500 rather than $21,050) then if you add Nav and the destination charge, there's your $24k sticker price. The dealer probably doesn't realize the navi version isn't the base model, that's all, plus he included the destination charge.