Toyota is not a saint -- which is an oxymoron in business -- but I'll say the following is to their credit:

1. Their enviro manufacturing costs are exceptional.
2. Almost across the board, Toyota vehicles of same weight class have much better MPG then the industry average.
3. Great reliability is a an under appreciated, significant enviro benefit.
4. They took the initiative to pursue hybrids without waiting for a sure market, or gov handouts.

I really think they have internalized the notion that Green is a lucrative business strategy. Not *only* green, but a quite a bit, and more on the way.

R2-E2, 2G Prius.
Highway/City/Husband/Wife MPG: 56.5, as of 12/2005, 26K miles

Jac Nasser, Ford President: "We are planning to launch a hybrid version of
this car [P2000] within this year [1998]. We will also make FCEV available in
2004."