Actually, growing up in a business oriented family (auto parts) I was taught more people can afford what's cheaper so target them instead of wasting your effort for the "The Big Sale".

Just like the $21k Prius vs the $9k Echo. I'd rather sell 5 Echos instead of 2 Prius'. Gas saving cars are "normally" a bit cheaper so the bank might be on to something.

'00 Insight "Wazabi" -75,000+ miles
'03 Toyota Matrix - 81,000+ miles
'03 HCH-CVT-OSBM-41,000+ miles (retired 04-10-06)
"I'm very secure with my little Insight, no Prius envy here."