My thought is that when I see a site I like, and I want it to keep going, sometimes I like it when there is a place to doante a few bucks just as a "thanks". Nothing obtrusive, or "in your face", just a little link stating... "If you'd like to donate click here."
My little donation may not amount to much, but if a few people donate here and there, it can help keep the site alive. Especially if it becomes popular enough to run into bandwidth problems.
My other thought is that sometimes people may not want merchandise, and would rather just contribute directly.
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