Ford is actually ahead of Chrysler and GM...they are even worse behind.

I remember GM execs sneering at Toyota, and their "money-losing hybrids". It may be true that, at the very begining, Toyota did lose money on the first Priuses.

And even those technological-savvy German companies, saw gas mileage as nothing but a fad. Horsepower and luxury, that is what counts.

But today, it is a totally different story.... with product truly in mass production, the costs are coming down fast... and besides Toyota has a slew of patents which are worth gold to anyone attempting to get into the hybrid game.

So the cost of those "money-losing hybrids" turned out to be an investment, and a very valuable one to boot.... pretty sharp people I say, those Toyota guys.