If you actually want to sell your vehicle the best advice is to ask just a bit less than everyone else is asking.If you do this you will get the calls.If you ask more than everyone else-ZERO CALLS.In a word ad all the vehicles are the same-it is just price that will get you the calls-no calls-no sell.Don't worry about selling it for less than market value-your competitors won't be getting anything like their asking price.
Folks who are shopping for fairly high dollar used vehicles from a private seller are bottom feeders-they are looking for a good-great deal.They will be self financed,and don't need the services a dealer can offer.You can't get what a dealer can because you can't offer what a dealer offers-financing for marginal buyers,and some sort of warranty(your vehicle is stil in warranty,of course).
Check comparable ads in your area.Check Ebay(actual sales and how high the bidding went on the vast majority that don't reach reserve).The peak bidding number is a reasonable indicator of what bottom feeders are willing to pay.Check dealer ads-save some-so you can show the buyers "how much they will save" by buying from you(of course,the dealers don't get asking price either).
Hybrid prices and the demand varies a lot from state to state-get an idea what you can ask from the local paper.
I have sold most of my vehicles myself-price and that 1st look-is what sells.Make it shine-use scratch remover on light scratches(be careful).I'm not much on putting shiny gunk on the sidewalls(gets on the tread), but it impresses many folks.Vacuum it carefully-empty the pockets,glove compartment,make the engine bay spotless(usual stuff)Emphasize factory warranty etc.Price gets them in the door.Luck,Charlie