If they hybridized the Odyssey, they would bust that market wide open. It's a hugely popular minivan as it is, and that's something that hasn't been done yet. The SUV market is heavily power-oriented, where bigger is better in terms of both size and engine. But I'm willing to bet the average minivan driver doesn't care about extreme power as long as the van gives them enough oomph to get out of the way in time, to merge onto the interstate, etc. Minivans are almost as offensive as mainstream SUVs as far as FE goes. A hybrid just might be the ticket.