Re: GM Betting on New Jumbo SUVs
I agree - a significant part of the public insists on jumbo SUVs. In past posts, blame has been assigned to Detroit, the oil companies, the government. I've maintained that the root problem is the people who have the compulsion to drive these vehicles. The other partners listed have a role.
Gas price spikes like during Hurricane Katrina will reduce some demand. The most effective way to stop this demand is to somehow make the jumbo SUVs that have been out since the mid 1990's uncool. That's a hard nut as there will always be people buying vehicles to impress people. My best guess is to somehow make some other vehicle cooler than the jumbo SUVs.
I can see a situation like Hurricane Katrina again - easily. A few people will reconsider if their Suburban's are worth it, but if prices go back down, they will forget it.
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"fanatic" is what the lazy call the dedicated
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