Originally Posted by BBC

Ten years ago, more than one in four cars sold in the US was made by Ford, which at the time was seen as a worthy rival to the world's largest car maker General Motors.


But Ford, like its US rivals, put almost all its energies into producing sports utility vehicles, or SUVs, while its cars tended to be, by American standards, dull affairs that aimed to have global appeal. This mattered little in the US while drivers still wanted SUVs, but once demand for these large 'trucks' collapsed, Ford had little to offer their domestic audience.