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Originally Posted by AZMerf
The '06 Prius has the same badging. Curious as to why change it. The Prius never had one on the sides but it does now.
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Some time back (6/9 months?) Toyota released some information they'd gathered from surveys and such that customers prefered distinctive badging of their HEVs to show they world that they were, indeed, driving hybrids.
I'm confident that this is Toyota's effort at accomplishing that.