01-31-2006, 10:24 AM
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GreenHybrid Founder
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Real Name: Jason Siegel
Location: Houston, TX
Hybrids: 2004 Toyota Prius
Posts: 4,583
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Ford Taps Muppet for Escape Hybrid Super Bowl Spot
Quote:
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Kermit the Frog will star in a new 30-second TV spot for the Ford Escape Hybrid to run during the Super Bowl. More of a perceptional ad than a sales pitch — considering the hybrids are selling faster than Ford can build them — Ford hopes the spot will help paint its entire brand, non-hybrids included, as a choice for environmentally conscious buyers. Money appears not to be an issue in this regard, considering the ad will reportedly cost $2.5 million (including ad time).
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http://www.jalopnik.com/cars/adsprom...pot-151716.php
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