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Old 03-06-2006, 10:10 AM
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bwilson4web bwilson4web is offline
Engineering first
 
Real Name: Bob
Location: Huntsville, AL
Hybrids: Prius Classic 03
Posts: 5,208
Default Re: Consumer Reports - Hybrid cost article

Quote:
Originally Posted by David Harville
No, they (Consumer Reports RJW) do not. They also do not give manufacturer's permission to use their name in advertisements (i.e. you won't see Sears advertising any of their appliances as a "Consumer Reports Best Buy selection").

There are plenty of other publications out there with "Consumers" in their name, including Consumers Digest, which does accept paid advertisments.
Add to that Popular Science and Popular Mechanics which accepts paid advertisements including those that are written in exactly the same style as their regular articles.

I would be interested in knowing the exact issue of the Consumer Reports in 2001 that accepted this one and only reported case of a "Paid Advertisement". We have been subscribers for decades and never seen it. Furthermore, I can't find any Google hits that support this claim.

I've called the Huntsville Public Library and they have all 12 issues of the 2001 Consumer Reports bound at the reference desk. I'll head down there after work and go over each and every page.

Bob Wilson

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