Well, let's ask a different question. Is there more profit to be made by witholding stock so that demand outpaces supply? To a certain extent there might be. The dealers can charge more for a vehicle in high demand than a vehicle that is readily available. The company may benefit to some extent from the buzz. Consumers hear that they need to hop in line quick so they do. But I doubt that they would intentionally build cars at such a rate that there are several months of waiting time before the average consumer gets theirs. That's just irritating and probably drove potential buyers away to a different car. I don't think that there are any evil geniuses behind the supply shortage. It is more likely that they didn't anticipate being this well received. Look at what has happened with the big hybrid SUVs (slow sales) and you see what they were afraid would happen with the rest of the hybrid lineup.