A little over $500 for each car (I priced a few people and had estimates as high as $700). The guy we choose wasn't quite the lowest price, but he was 3M-Certified, so we got a 5-yr warranty on the film as well as on the installation. But the best part was that he came to our house to do the jobs; everyone else wanted us to drop-off the car and pick it up the next day. By the way, the total install time was about 3.5 hours, and after watching him do it, I'm glad I didn't try it myself.