I always thought the best way for Toyota to promote the prius would be to give a couple free to cab drivers and follow up with them. Cabs put on miles like crazy - soon they would have priuses with 100.000+ miles on them and they could look at the service records and say: here we have a good quality car that will give you excellent mileage and fuel economy. That would make a great commercial and would convince many non-believers that the hybrids are as good as normal cars.
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