Ford takes the poisiton that they lose money on every hybrid sold at this point. If they hit their number of 250,000 units by 2010, they should be able to make some nice profits.

The FEH/MMH product gets them some major traction in hitting EPA goals, not to mention the PR value.

They have been agressive lately about building enough vehicles, and are moving them with 0% financing.

Can't ask for much more than that.